Aiming to be a #1 New York Times Bestseller
Break the
Ready-Aim Loop
There’s a special pain in knowing what to do, and that you can do it, but not being able to take that final step and actually do it.
This book explains like no one else has before why sometimes, in some areas, you are the epitome of discipline and motivation but in other times you feel held back by some invisible force.
About Me
I’ve been coaching and training real estate agents for over 20 years.
Hi, I’m Mike. After I got my degree in Psychology, I started my real estate career in 2001. In 2006, I became the managing Principal Broker for a boutique real estate firm.
In 2015, I started as the Director of Sales for a Mega Team for six years.
I’ve seen the struggle that agents go through whether they are new or in real estate for decades. We thought the struggle was a lead problem, a mindset problem, a discipline problem or a skill problem.
It was something else that was much simpler but more impactful that we all missed for so long.
How to finally take action
You’ve got the tools, you built the plans, you took the classes, you went to the conferences and you feel like something is holding you back.
This book explains why you are stuck and how to break free.
Mike Rohrig – Author
After Mike got his degree in Psychology, he started a career in real estate in 2001.
In 2006, he became the managing Principal Broker for a boutique real estate firm.
In 2015, he took on the role of Director of Sales for a Mega Team for 6 years.
Since then he has been coaching, training and mentoring agents on his own.
In 2019, he started the Roaring Agents podcast and recorded over 200 episodes.
In 2025, he started the Ready. Aim. ROAR! podcast and released the book in 2026..